Paperwork eats your whole afternoon.
You type the same VIN, engine number and buyer ID into stock cards, offers to purchase, RLV and NCO forms, VAT invoices and month-end registers. It takes hours, and mistakes creep in.
Stock, paperwork, photos, inspections and your website in one friendly system. No monthly fee, no per-user fees. Try it free for 24 hours, no sign-up needed.
R1,500 once-off setup. After that, no rent, ever. 1 credit = R1.
Your stock lives in a spreadsheet and your invoices in another app. The eNaTIS RLV and NCO forms get filled in by hand. Every portal needs its own login, and leads are spread across three sales phones. Then the software bill arrives, the same every month, whether you sold twenty cars or two.
You type the same VIN, engine number and buyer ID into stock cards, offers to purchase, RLV and NCO forms, VAT invoices and month-end registers. It takes hours, and mistakes creep in.
A trade-in arrives on Tuesday and it's still not on your website, your Facebook catalogue or the portals by Friday. Nobody had time to shoot it, write it up and load it four times.
Most dealer systems charge per rooftop, per user and per module every month, plus bundle minimums on valuations. With TruDealers the DMS is free. You only pay when you pull paid data.
Scan a South African licence disc or load the car once. TruDealers fills in the make, model and M&M spec for free, then carries that one record into the photos, the inspection, the deal, the eNaTIS paperwork, the invoice, your website, your portal feed and your accountant's exports. The whole team works from one system, at the desk or on the floor.
Tap any stage below to see how one car record powers your photos, inspection, valuation, and deal pack.
No cut-down version and no seat licences. Your daily work, paperwork, showroom website and automation are free. You only spend credits when something costs us money, like a valuation, a vehicle check or an AI run.
Pay per use with credits. No rent. No contract. 1 credit = R1.
Your stock, costs, floor days and stock ageing, deals, invoices, credit notes and accountant CSV exports. DocHub, inside TruFlow, prints pre-filled eNaTIS RLV and NCO forms, disclosures, receipts and the deal pack. If your dealership is VAT registered, it also issues SARS-compliant VAT invoices for your deals.
A guided 28-shot photo set on any phone. On-screen outlines mean anyone on the yard can shoot a car the same way, every time.
Do inspections and trade-in appraisals on your phone: a 35-point checklist, a 1 to 10 condition score, photos and notes, saved straight to the car. Opening an inspection, photos, the checklist and saving to the car cost nothing. The PDF report, the AI damage scan and the remote inspection link use credits.
The AI looks over the photos and flags possible damage for your inspector to check. Nothing goes on a report until the inspector confirms it. You see the price in credits on the button.
Trade and retail values and vehicle checks from inside TruFlow, TruLens and TruInspect. You pay per use in credits, and you see the price on the button before you run it.
Finds cars for sale around the country that are priced under the market, so you can buy right. Paid per use in credits.
Ready-made branded posts of your stock, with your logo, price and stock number. Check it, tap once, and it's out.
Your own showroom site on your own domain, with live stock from TruFlow, a trade-in widget, finance calculator, test-drive booking and WhatsApp buttons. Every lead lands in your DMS.
Ready-to-send posts every morning and afternoon. Your Facebook and Instagram catalogue kept in sync. Listing descriptions that stay fresh, one stock feed for SA portals, and a to-do list on your dashboard each morning, built from your real stock, leads and deals.
Value the car, run your floor, get your website and sell. Every app has a free 24-hour sandbox. No sign-up, no card.
Trade and retail values inside TruFlow, TruLens and TruInspect, with the price on the button before you tap. Have a go with the trade-in valuer your buyers get on your website: pick a car from the live M&M catalogue.
In this demo the car comes from the live M&M catalogue; the figures are an estimate from the catalogue list price, not a valuation.
No per-user fees, so your sales team, yard staff and admin can all log in. Tap a tool to see what it does:
Tap one and WhatsApp opens with your question already typed. We'll take it from there.
R1,500 setup plus R700 a year hosting, with your domain and email included. Your live stock comes straight from TruFlow, and every lead lands in your DMS. Custom work is specced and quoted. Try the same widgets your buyers will use:
Demo: anything you send from these widgets comes to TruDealers on WhatsApp. On your site it lands in TruFlow.
Tap a tool to see what it does:
Pay per use with credits. No rent. No contract. 1 credit = R1.
Answers buyers on WhatsApp for you, every day, and hands the serious ones to your sales team.
A voice agent that picks up when buyers phone, answers questions about your stock and books the call back or the visit.
Facebook and Instagram comments and messages in one inbox inside TruDealers, so no buyer gets left on read.
Ask it about your stock, ageing cars, leads or deals in plain language, and it answers from your own system.
Pulls cars for sale off the big SA sites so you can search by make, model, price and province, and find the car your buyer is asking for. Paid per use in credits.
Run a vehicle check and pull trade and retail values from inside TruDealers before you make an offer. You see the credit price before anything runs, and every check is listed on your account. If a check fails or finds no match, you pay nothing.
| Typical dealer system | TruDealers | |
|---|---|---|
| Monthly software fee | Every month, busy or quiet | R0. No monthly rent |
| Extra users and floor staff | Charged per user seat | No per-user fees |
| Modules | Extra fee per add-on module | All the core tools, no module fees |
| Dealer website | Extra monthly hosting and dev fees | Showroom site set up for R1,500 once-off |
| Checks and valuations | Forced bundles or monthly minimums | Pay per use in credits, from 1 credit |
| Failed or no-match check | Often still billed | R0 if there's no match |
Every site shows its stock live from TruFlow, so what's on your floor is what your buyers see.

IDA of the year winner
Ray, Your Car Guy · yourcarguy.co.za
Your Car Guy is under TruDealers management: we run his SEO and Google Ads, keep his website up to date and his buyers talk to our chatbot.
"I cannot recommend Paul de Beer, owner of TruDealers, highly enough. If you are looking for a software developer who not only understands technology but genuinely understands business and the importance of client service, then Paul is the person you want to deal with."
"Paul has been available 24/7, even on Sundays, and no matter what the requirement is, he is always willing to assist and find a solution."
"The quality, innovation and functionality have been exceptional, making a real and measurable difference to my business."
"Paul doesn't just sell you software and leave you to figure things out. He builds a relationship, listens to what you need, understands your business and makes sure you get the right solution."
"I cannot recommend Paul de Beer, owner of TruDealers, highly enough. If you are looking for a software developer who not only understands technology but genuinely understands business and the importance of client service, then Paul is the person you want to deal with.
Paul and his team have developed custom software and apps for my business, and I can honestly say that the quality, innovation and functionality have been exceptional. What they have created has made a real and measurable difference to my business, and the level of professionalism throughout the process has been outstanding.
But what truly sets Paul and TruDealers apart is his commitment to his clients. His service is simply on another level. Paul has been available 24/7, even on Sundays, and no matter what the issue or requirement is, he is always willing to assist and find a solution. That level of dedication is incredibly rare these days.
I have dealt with many companies and service providers over the years, and TruDealers is without a doubt one of the best I have ever experienced. Paul doesn't just sell you software and leave you to figure things out. He builds a relationship, listens to what you need, understands your business and makes sure you get the right solution.
If you are serious about taking your business to the next level with exceptional software, innovative solutions and service that goes far beyond expectations, I would recommend Paul and TruDealers without hesitation.
An outstanding developer, an exceptional business owner, and an even better service provider."
Open the sandbox and try it for 24 hours. If you like it, we'll set you up in a few working days.
Pay per use with credits. No rent. No contract. 1 credit = R1.
Both are connected to your DMS. Try them right here: TruChat answers questions about TruDealers, and DealerAssist runs on a demo floor.
Answers your buyers day and night from your live stock, books test drives and sends the lead to TruFlow and WhatsApp.
Ask what's ageing, what to chase today or how a deal is priced. It reads your floor in TruFlow and answers in plain language.
Dealer groups, finance houses and partners can run the whole TruDealers DMS, apps and widgets under their own domain, logo and colours. We look after the engine, the data providers, the credits ledger and the billing behind it.