Is there a setup fee?

TruStart has no setup fee. TruPro setup is normally R4,500 but drops to R2,250 if you sign within 48 hours of a demo. Enterprise setup is quoted after a call.

Is there a long-term contract?

No. TruStart and TruPro are month-to-month — cancel anytime with no cancellation fee. Your data exports on request.

Are inspections included, or do I pay extra?

TruInspect condition reports and trade-in appraisals are included in every tier. TruStart includes 3 report templates; TruPro unlocks unlimited templates and the full workflow.

Do you charge per user or per seat?

No per-seat fees on the capture side. TruStart includes 1 photo capture user, TruPro includes 3, and TruEnterprise is unlimited.

What is the enterprise per-rooftop pricing?

TruEnterprise is R3,599 per rooftop per month and includes white-label, multi-branch, API, SLA and TruVoice. Setup is quoted after a call.

Pricing guide · Updated 16 Aug 2026

How much does TruDealer cost?

Q: How much does TruDealer cost?

TruDealer costs R1,599/month on TruStart, R3,599/month on TruPro, and R3,599 per rooftop/month on TruEnterprise. There is no setup fee on TruStart.

R1,599/month on TruStart, R3,599/month on TruPro, R3,599 per rooftop/month on TruEnterprise. No setup fee on TruStart. Month-to-month, cancel anytime.

By Paul de Beer, Founder3 min read

Straight answer: TruDealer starts at R1,599/month. There's no per-seat pricing on the capture side, no annual lock-in on the core tiers, and no surprise charges — inspections are included at every level.

Package	Per month	Setup	Contract
TruStart	R1,599 /mo	None	Month-to-month
TruPro	R3,599 /mo	R2,250*	Month-to-month
TruEnterprise	R3,599 /roof/mo	Quoted	Annual · SLA

*TruPro setup is normally R4,500, reduced to R2,250 if you sign within 48 hours of a demo.

What you get at each price

TruStart — R1,599/month

Your own dealer website with unlimited listings, vehicle inspections and trade-in reports (3 templates), guided photo capture with one user, AI chat on your site and WhatsApp, a mobile stock app, all website widgets, and a lead pipeline with 6 stages. No setup fee, cancel anytime.

TruPro — R3,599/month

Everything in TruStart plus a full DMS with deal jackets, F&I and audit trail; unlimited inspection templates; 3 photo-capture users; video handover; live video trade-in appraisal; social publishing to Facebook, Instagram, Google Business, LinkedIn and WhatsApp; SEO + AEO; SLA alerts with AI lead auto-assign; and priority WhatsApp support.

TruEnterprise — R3,599 per rooftop/month

Everything in TruPro plus white-label deployment, multi-branch dashboards and routing, API access, custom inspection templates, unlimited photo-capture users, the TruVoice after-hours AI voice agent, managed SEO + AEO, and a dedicated SLA with phone support.

What's included vs extra

The honest part — what you won't be billed for separately:

Inspections included. TruInspect condition reports and trade-in appraisals ship in every tier.
No per-seat fees. Capture users are bundled (1 / 3 / unlimited).
No per-listing fees. Your stock is unlimited on your own website.
Setup covers the real work — custom design or brand reskinning, domain configuration, initial loading of all existing dealer stock, and team training.

Want the exact figure for your floor? Book a 25-minute walkthrough and we'll quote your setup precisely — no upsell if you don't need the higher tier. See the full comparison on our packages page.